Meet Howard

Howard’s mission is clear: to transform potential into results and empower leaders to lead with purpose, clarity, and confidence. Known as the “resultant,” Howard goes beyond coaching by driving real, measurable change. His straightforward and results-driven style ensures that leaders see rapid improvements, aligning vision with execution to unlock untapped potential. Howard’s focus is always on sustainable success. Participants in Howard’s programs experience thought-provoking insights, practical tools, and engaging exercises designed to provide immediate, real-world impact. His approach fosters lasting change for leaders and their organizations.

Howard M. Shore is a dynamic force in the world of leadership development, known for creating extraordinary transformations in organizations across industries. As the Founder and CEO of Activate Group Inc., a sought-after executive coach, and a best-selling author, Howard has spent over four decades helping CEOs, leadership teams, and organizations unlock their potential and achieve sustainable, accelerated growth. His expertise lies in breaking through barriers that inhibit progress and guiding businesses to thrive in competitive landscapes.

With a career spanning Fortune 500 companies—like Ryder Systems, AutoNation, and KPMG—Howard brings a wealth of practical experience, having worked both as a senior executive and a successful entrepreneur. His strategies are not just theoretical; they are rooted in hands-on experience, allowing him to make a tangible impact. He has helped create over $2 billion in value for his clients, using innovative and actionable frameworks that blend leadership science with real-world application.

Howard is the author of two acclaimed books: The Leader Launchpad and Your Business is a Leaky Bucket. These books provide business leaders with practical insights to drive performance, develop cohesive teams, and execute their strategies with precision. His methods empower organizations to move beyond challenges and turn vision into reality, ensuring they outperform competitors and thrive over the long term.

Howard holds an MBA from Florida International University and has completed advanced executive programs at Harvard Law School and the University of Chicago. He is a Certified Gazelles Coach, Metronomics Coach, and Certified Public Accountant (CPA). He holds multiple certifications, including Executive Coaching, Behavioral Analysis, and Values Index Analysis. His in-depth knowledge of human capital, strategic planning, and operational execution makes him a trusted advisor to CEOs and leadership teams worldwide.

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Credentials

  • Certified Scaling Up Coach
  • Certified Public Accountant
  • Certified Executive Coach
  • Certified Behavioral Analyst
  • Certified Values Analyst
  • Certified Attributes Index Analyst

Education

  • BA and MBA from Florida International University
  • Advanced executive programs at Harvard Law School and The University of Chicago

The Leader Launchpad

The Leader Launchpad helps you develop a strategy that breaks down the barriers which slow your business growth. Howard provides the roadmap to navigate the five critical areas affecting the operations of each and every corporate organization to set you and your company up for short-term and long-term success.

 

Packed with practical information to:

  • Identify leadership mindsets essential to going from ‘good to great’
  • Master employee engagement
  • Drive more cash flow and higher profitability
  • Align your team’s priorities for superior impact
  • Ensure ‘right people, right seats, doing the right things’
  • Build a culture of accountability and sustainable success

IT’S TIME TO ACCELERATE THE GROWTH OF YOUR BUSINESS


The Leadership Trilogy: Problem. Method. Obstruction.

What if the biggest obstacle to your company’s next level of performance isn’t the market, your strategy, or even your people; but the way you lead them?

Over the years, my work with business owners and leadership teams has revealed a progression that shaped three books. Each addresses a different stage of the same leadership challenge: identifying what is holding the business back, building the system to move it forward, and confronting what may still be standing in the way.

Your Business Is a Leaky Bucket starts with the Problem. Every organization has leaks; lost time, wasted resources, missed opportunities, unclear priorities, underperforming talent, and inconsistent execution. Until leaders learn to see those leaks, they cannot effectively fix them.

Leadership Launchpad provides the Method. Recognizing the leaks isn’t enough. Leaders need a disciplined approach for creating clarity, accountability, alignment, and execution. The goal is to build an organization capable of producing better results consistently; not simply working harder when problems arise.

But there is another challenge.

Sometimes the very leader trying hardest to drive the organization forward becomes its greatest Obstruction.

That is where my newest book, Don’t Be a Hero, begins.

The Hero Leader solves problems, makes decisions, supplies answers, rescues people, and carries more than anyone else. Those behaviors can produce results—until they don’t. As the organization grows, what once made the leader successful can begin limiting everyone else’s ability to think, decide, lead, and perform.

The next evolution of leadership is not about becoming a better hero. It is about becoming a Greatness Activator; creating trust, clarity, conversations, coaching, and culture that enable other people to achieve extraordinary results.

Together, the three books tell one connected story:

Problem → Method → Obstruction

See the leaks. Build the system. Get yourself out of the way.

Don’t Be a Hero completes that journey by confronting one of leadership’s most difficult questions:

What if reaching the next level requires changing not just your business; but the way you lead it?

 

Arrives February 2027 – KEEP ME UPDATED

 

The Leaky Bucket Quiz

As detailed in his first bestselling book, Your Business is a Leaky Bucket, find out which ‘business leaks’ are costing you thousands, or possibly millions, in lost profit and revenue.

Take the quiz

Unlock Your Employees' Untapped Potential

Many leaders come to a screeching halt when it comes to adding another account, employee, or location to their business. Lack of processes and aversion to calculated risks slow the growth of their company, leaving them feeling unsure about how to proceed. As all businesses eventually discover, increasing cash flow does not always equal increased profitability. Running a business is about having personal freedom. Howard’s passion is to show business owners how to achieve it, no matter how big and complicated your business has become.
Business Coaching Executive Coaching Education

What People Are Saying

Daniel Cassara
Daniel Cassara

Howard Shore is a tremendous asset to any executive management team. As a CEO, it can be sometimes very difficult to find consultants who not only understand your personal challenges, but also understand the challenges of your team. Working with Howard was not only a pleasure, but most importantly, seamless. He took the time to understand what was keeping me up at night so that he can better relate to the challenges of each and every one of my team members.
 
He very quickly understood the metrics that drive our business so that he could act more as an extension of our team, and not a consultant. We very much felt like Howard was a part of our leadership team as he never made us feel as though he was not invested in our success. He takes a very personal, holistic role in understanding the nuances and unique circumstances that surround your company and tailors solutions to meet those circumstances.

Sylvia Alvarez
Sylvia Alvarez

I’ve been to numerous management workshops over the span of my 25+ year career and I can honestly say Howard Shore’s group training session was my favorite by far. There was not a moment or exercise wasted. The information provided was relevant and concise. It’s not easy to take an entire day away from a busy desk; however, it is worth it when you come back to the office with great ideas that help refresh approaches to stale processes as well as shake the dust off of old but effective practices we stopped using for whatever reason.
 
In addition, there is a perspective shift on how you view issues in your organization when Howard shares his personal business learning experiences as well as how he’s helped clients resolve numerous business struggles. It reminds us that most of our problems are not unique and that there is at least one really good approach to resolving an issue.

Mazal Yehezkely
Mazal Yehezkely

On behalf of our IAC BIG members, I would like to thank you for your wonderful thorough presentation. Our members are business leaders and C-level executives in different firms. They all expressed their interest in how to improve processes and your presentation gave them a good starting point.
 
We are certain that your book will help us all to further explore ways to make things easier for clients and employees.

Richard Outram
Richard Outram
Cross Country Home Services

Howard brings a refreshing engagement style. His approach, cutting edge technologies and frameworks help get companies to their next level of growth.

Josh Hobbs
Josh Hobbs

Howard is very high energy and passionate about what he does. One of the things I like about Howard’s message is that it was simple and hit you right in the gut with a lot of energy. He kept me on the edge of my seat.

Russ Palmer
Russ Palmer
Titan Restoration

Howard gave a really great presentation. Simple and down to earth. He gave me a ton of information that I can take back and use right away in my company and impact my bottom line.

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Past Speaking Appearances

Podcast - Trust is Everything
CEO Roundtable
Podcast - Let People Grow
See More on Speaking

Howard’s Blog

Advice and insight for entrepreneurs and leadership teams looking to propel their companies to the next level of success!

How Does Impatience Affect Leadership?
How Does Impatience Affect Leadership?
If you know yourself to be impatient, you may have some other leadership traits that are holding you back as a leader. Read More
The 10 Steps to Acquire Top Talent
The 10 Steps to Acquire Top Talent
Stop making hiring harder than it needs to be. Here's an easy-to-follow, ten-step guide. Read More
Are You Sending Mixed Motivational Messages?
Are You Sending Mixed Motivational Messages?
It is so easy to send mixed messages to an employee, especially while many of us continue to work remotely. Read More

Interview Howard

Hot Topics

  • The 5 Things Companies Must Do to Compete in the Millennial Era
  • Why Engaging Your Employees is the Key to Growth, and How You Can Do It Without a Lot of Time and Money
  • Ways to Reduce Employee Turnover and Increase Cash Flow at the Same Time
  • Attract the Best Talent Without Having to Pay More
  • The Single Thing That All Industry Leaders Do and How You Can Do It To
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