Meet Howard

Howard M. Shore, Founder and CEO of Activate Group Inc., is a bestselling author and serial entrepreneur specializing in liberating leadership teams from the barriers holding them back personally and professionally.

Howard has worked with hundreds of executives and teams to help accelerate their growth and scale their organization. During his 35+ year career, Howard has helped create over $1 Billion of value and authored two best-selling books, The Leader Launchpad and Your Business is a Leaky Bucket. Howard cut his teeth as the owner of several successful companies and as an executive for Fortune 500 companies like Ryder Systems, AutoNation, and KPMG. Howard has become a sought-after business mentor, executive coach, and keynote speaker. His clients work in family-owned, multi-national, public, and private companies ranging from $1 million to over $1 billion in annual revenue. With a 30-year track record of success, he guarantees any organization using his methods and systems will become more profitable, stable, and scalable.

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  • Certified Scaling Up Coach
  • Certified Public Accountant
  • Certified Executive Coach
  • Certified Behavioral Analyst
  • Certified Values Analyst
  • Certified Attributes Index Analyst
  • Certified 3HAG Coach


  • BA and MBA from Florida International University
  • Advanced executive programs at Harvard Law School and The University of Chicago

The Leader Launchpad

The Leader Launchpad helps you develop a strategy that breaks down the barriers which slow your business growth. Howard provides the roadmap to navigate the five critical areas affecting the operations of each and every corporate organization to set you and your company up for short-term and long-term success.


Packed with practical information to:

  • Identify leadership mindsets essential to going from ‘good to great’
  • Master employee engagement
  • Drive more cash flow and higher profitability
  • Align your team’s priorities for superior impact
  • Ensure ‘right people, right seats, doing the right things’
  • Build a culture of accountability and sustainable success


Grow Your Company with Ease, Speed, and Confidence

Sooner or later, all business owners find themselves working too much “in” the business rather than “on” the business.

Your business is competing every day with others in your industry to generate new leads and grow revenue. To generate the traction and significant growth they seek, leaders need strategies to create and sustain a great business as well as ways to break through the invisible barriers preventing forward movement.

Your business competes with others in your industry every day to generate new leads and revenue. Failure to prepare your organization will make it challenging to attract new customers, keep existing ones, and improve your profit margins. Howard has spent the better part of 30 years researching, designing, and implementing his Business Acceleration System™.

Business operations come down to five things: Stewardship, Human Capital Management, Strategy, Planning, and Accountability. By making adjustments in each of these five areas, Howard has shown companies around the world how they can uncover millions of dollars in hidden revenue and profit.

The Leaky Bucket Quiz

As detailed in his first bestselling book, Your Business is a Leaky Bucket, find out which ‘business leaks’ are costing you thousands, or possibly millions, in lost profit and revenue.

Unlock Your Employees' Untapped Potential

Many leaders come to a screeching halt when it comes to adding another account, employee, or location to their business. Lack of processes and aversion to calculated risks slow the growth of their company, leaving them feeling unsure about how to proceed. As all businesses eventually discover, increasing cash flow does not always equal increased profitability. Running a business is about having personal freedom. Howard’s passion is to show business owners how to achieve it, no matter how big and complicated your business has become.

What People Are Saying

Daniel Cassara
Daniel Cassara

Howard Shore is a tremendous asset to any executive management team. As a CEO, it can be sometimes very difficult to find consultants who not only understand your personal challenges, but also understand the challenges of your team. Working with Howard was not only a pleasure, but most importantly, seamless. He took the time to understand what was keeping me up at night so that he can better relate to the challenges of each and every one of my team members.
He very quickly understood the metrics that drive our business so that he could act more as an extension of our team, and not a consultant. We very much felt like Howard was a part of our leadership team as he never made us feel as though he was not invested in our success. He takes a very personal, holistic role in understanding the nuances and unique circumstances that surround your company and tailors solutions to meet those circumstances.

Sylvia Alvarez
Sylvia Alvarez

I’ve been to numerous management workshops over the span of my 25+ year career and I can honestly say Howard Shore’s group training session was my favorite by far. There was not a moment or exercise wasted. The information provided was relevant and concise. It’s not easy to take an entire day away from a busy desk; however, it is worth it when you come back to the office with great ideas that help refresh approaches to stale processes as well as shake the dust off of old but effective practices we stopped using for whatever reason.
In addition, there is a perspective shift on how you view issues in your organization when Howard shares his personal business learning experiences as well as how he’s helped clients resolve numerous business struggles. It reminds us that most of our problems are not unique and that there is at least one really good approach to resolving an issue.

Mazal Yehezkely
Mazal Yehezkely

On behalf of our IAC BIG members, I would like to thank you for your wonderful thorough presentation. Our members are business leaders and C-level executives in different firms. They all expressed their interest in how to improve processes and your presentation gave them a good starting point.
We are certain that your book will help us all to further explore ways to make things easier for clients and employees.

Richard Outram
Richard Outram
Cross Country Home Services

Howard brings a refreshing engagement style. His approach, cutting edge technologies and frameworks help get companies to their next level of growth.

Josh Hobbs
Josh Hobbs

Howard is very high energy and passionate about what he does. One of the things I like about Howard’s message is that it was simple and hit you right in the gut with a lot of energy. He kept me on the edge of my seat.

Russ Palmer
Russ Palmer
Titan Restoration

Howard gave a really great presentation. Simple and down to earth. He gave me a ton of information that I can take back and use right away in my company and impact my bottom line.

Past Speaking Appearances

Howard’s Blog

Advice and insight for entrepreneurs and leadership teams looking to propel their companies to the next level of success!

How Does Impatience Affect Leadership?
How Does Impatience Affect Leadership?
If you know yourself to be impatient, you may have some other leadership traits that are holding you back as a leader. Read More
The 10 Steps to Acquire Top Talent
The 10 Steps to Acquire Top Talent
Stop making hiring harder than it needs to be. Here's an easy-to-follow, ten-step guide. Read More
Are You Sending Mixed Motivational Messages?
Are You Sending Mixed Motivational Messages?
It is so easy to send mixed messages to an employee, especially while many of us continue to work remotely. Read More

Interview Howard

Hot Topics

  • The 5 Things Companies Must Do to Compete in the Millennial Era
  • Why Engaging Your Employees is the Key to Growth, and How You Can Do It Without a Lot of Time and Money
  • Ways to Reduce Employee Turnover and Increase Cash Flow at the Same Time
  • Attract the Best Talent Without Having to Pay More
  • The Single Thing That All Industry Leaders Do and How You Can Do It To